Associate Professor in Marketing,
Research Institute of Economics and Management,
Southwestern University of Finance and Economics
Xiaoyan Xu（许晓言）
I am an associate professor of marketing at the Research Institute of Economics and Management, Southwestern University of Finance and Economics. Before Joining RIEM SWUFE, I got my PhD from the National University of Singapore and my bachelor's degree from the University of Science and Technology of China.
Research
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Xing Zhang, Ganesh Iyer, Xiaoyan Xu (Corresponding author) and Juin Kuan Chong “Sunk Cost Effect, Self-Control and Contract Design”, Volume 61, issue 5, 2024, Journal of Marketing Research.
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Xiaoyan Xu, Lim Wei Shi, Xing Zhang, and Jeffery Cai “Undertreatment in Service Provision and the Role of Consumer Search”
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Ganesh Iyer, Xiaoyan Xu, and Xing Zhang “Consumer Withdrawal Management and Product Design.”
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Xiaorong Fu, Tao Yin, Xiaoyan Xu, and Lifei Bai “When are reposts effective? Exploring the interactive effects of user engagement and OSM posts on sales,”
Projects
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Host project “Research on the Volume-based Procurement Indicator System,” Collaboration with Becton, Dickinson and Company, completed.
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Host project “Research on Monocyte Distribution Width Economic value,” Collaboration with Beckman Coulter, Completed.
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Host project “Economic Evaluation on POCT in Clinical Applications,” Collaboration with Radiometer, Ongoing.
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Host project “Economic Evaluation on Leica Diagnoses,” Collaboration with Leica Biosystems, Completed.
Teaching
Undergraduate
Information and Operations Management
Graduate
Intermediate Management
Advanced Management
